Innovations in restaurant operation towards improving performance a case of restaurant in Melaka

• Main Author: Rahmiati, Filda
• Format: Thesis
• Language: English; English
• Published: 2010
• Subjects: T Technology (General); TX Home economics
• Online Access: http://eprints.utem.edu.my/id/eprint/15487/1/Innovations%20In%20Restaurant%20Operation%20Towards%20Improving%20Performance%20A%20Case%20Of%20Restaurants%20In%20Melaka.pdf; http://eprints.utem.edu.my/id/eprint/15487/2/Innovations%20in%20restaurant%20operation%20towards%20improving%20performance%20a%20case%20of%20restaurant%20in%20Melaka.pdf; http://eprints.utem.edu.my/id/eprint/15487/; https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=62902&query_desc=kw%2Cwrdl%3A%200000076392

This study attempts to explore the most significant factors contributes to improving performance in restaurants and coffee shops. The factors used are based on innovation and technology adoptions, service quality (DINESERV), and marketing mix 7Ps. A case study analysis of local restaurants and coffe...