The impact of customer relationship management on business performance. Chapter 9
This study attempts to determine the most significant factors of contributing CRM process to improve a business performance in Small Medium Enterprises (SME’s) firm. The factors utilized based on Customer Relationship Management (CRM) process as sales, marketing and services. The data collections fr...
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| 主要な著者: | , , |
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| フォーマット: | Book Section |
| 言語: | English English |
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McGraw-Hill
2014
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| オンライン･アクセス: | http://eprints.utem.edu.my/id/eprint/12982/1/B1.pdf http://eprints.utem.edu.my/id/eprint/12982/2/scan0004.jpg http://eprints.utem.edu.my/id/eprint/12982/ |
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