Marketing strategy in a homestay industry : a case study of Nihao Taipei guesthouse in Taiwan
This research is to study about the marketing strategy and strategy formulation adopted by Nihao Taiei Guesthouse, a guesthouse with Taiwnese art and culture. Better income has encouraged a lot of people go for a vacation to recharge and relax from the busy working liife. The recent trend showed tha...
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| Format: | Thesis |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.usm.my/61076/1/Pages%20from%20Pow.pdf http://eprints.usm.my/61076/ |
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