Rural Tourism Destination Competitivenes Of Kubah National Park In Sarawak: Tourists' Perspective

• المؤلفون الرئيسيون: Fung, Yee Law, May, Chiun Lo
• التنسيق: مقال
• اللغة: English
• منشور في: Asian Academy of Management (AAM) 2016
• الموضوعات: HD28-70 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.usm.my/36693/1/aamj21s12016_6.pdf; http://eprints.usm.my/36693/; http://web.usm.my/aamj/21s12016/aamj21s12016_6.pdf

This paper argues that tourism initiatives introduced in Malaysia's rural setting lack of adequate attentions on tourists' perceptions when designing a competitive paradigm for their development and management. This paper proposes a competitive model to evaluate important factors that l...