Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses

Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the effect of management commitment to internal m...

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Bibliographic Details
Main Authors: Sharifabadi, Ali Morovati, Shahhosseini Bideh, Shima
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2016
Subjects:
Online Access:http://eprints.usm.my/36677/1/aamj21022016_6.pdf
http://eprints.usm.my/36677/
http://web.usm.my/aamj/21022016/aamj21022016_6.pdf
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