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Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses

Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the effect of management commitment to internal m...

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Main Authors: Sharifabadi, Ali Morovati, Shahhosseini Bideh, Shima
Format: Article
Language:English
Published: Asian Academy of Management (AAM) 2016
Subjects:
HD28-70 Management. Industrial Management
Online Access:http://eprints.usm.my/36677/1/aamj21022016_6.pdf
http://eprints.usm.my/36677/
http://web.usm.my/aamj/21022016/aamj21022016_6.pdf
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spelling my.usm.eprints.36677 http://eprints.usm.my/36677/ Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses Sharifabadi, Ali Morovati Shahhosseini Bideh, Shima HD28-70 Management. Industrial Management Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the effect of management commitment to internal marketing (MCIM) on employees' satisfaction through IM practices. Data were collected from 110 nurses of Imam Jafar Sadegh hospital. The results of structural equation modeling showed the signifcant effect of MCIM on IM practices (formal internal marketing, informal internal marketing and responsiveness). But verse to what was assumed, there was no signifcant relation between IM and employees' satisfaction. Asian Academy of Management (AAM) 2016 Article PeerReviewed application/pdf en http://eprints.usm.my/36677/1/aamj21022016_6.pdf Sharifabadi, Ali Morovati and Shahhosseini Bideh, Shima (2016) Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses. Asian Academy of Management Journal (AAMJ), 21 (2). pp. 1-18. ISSN 1394-2603 http://web.usm.my/aamj/21022016/aamj21022016_6.pdf
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HD28-70 Management. Industrial Management
spellingShingle HD28-70 Management. Industrial Management
Sharifabadi, Ali Morovati
Shahhosseini Bideh, Shima
Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses
description Nowadays, healthcare is an extraordinarily people-centric industry and employees play important roles in the product/service exchange. Internal marketing (IM) forces the employee to treat more hospitably facing customers. The present study examines the effect of management commitment to internal marketing (MCIM) on employees' satisfaction through IM practices. Data were collected from 110 nurses of Imam Jafar Sadegh hospital. The results of structural equation modeling showed the signifcant effect of MCIM on IM practices (formal internal marketing, informal internal marketing and responsiveness). But verse to what was assumed, there was no signifcant relation between IM and employees' satisfaction.
format Article
author Sharifabadi, Ali Morovati
Shahhosseini Bideh, Shima
author_facet Sharifabadi, Ali Morovati
Shahhosseini Bideh, Shima
author_sort Sharifabadi, Ali Morovati
title Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses
title_short Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses
title_full Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses
title_fullStr Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses
title_full_unstemmed Effect Of Management Commitment To Internal Marketing On Employees' Satisfaction. A Case Study: Imam Jafar Sadegh Hospital Nurses
title_sort effect of management commitment to internal marketing on employees' satisfaction. a case study: imam jafar sadegh hospital nurses
publisher Asian Academy of Management (AAM)
publishDate 2016
url http://eprints.usm.my/36677/1/aamj21022016_6.pdf
http://eprints.usm.my/36677/
http://web.usm.my/aamj/21022016/aamj21022016_6.pdf
_version_ 1643708852402651136
score 13.160551

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