Segmenting Online Shoppers: A Study Of Consumers' Web Portal Selection Motivations For E-Shopping
As the internet permeates geographic boundaries and varied demographic strata, electronic commerce/online shopping is witnessing exponential growth. The objective of this research is to segment online shoppers based on attributes of web portals. A survey using a questionnaire was administered to...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Asian Academy of Management (AAM)
2016
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/36652/1/aamj21012016_2.pdf http://eprints.usm.my/36652/ http://web.usm.my/aamj/21012016/aamj21012016_2.pdf |
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