Exploring The Impact Of Islamic Business Ethics And Relationship Marketing Orientation On Business Performance: The Islamic Banking Experience
Relationship marketing emphasises the importance of building and maintaining longterm relationships with customers. Relationship marketing is strategic for banking institutions to have a better position in the market and to secure continuous banking relationships. Relationship marketing has inhere...
Saved in:
Main Authors: | Widana, Gusti Oka, Wiryono, Sudarso Kaderi, Purwanegara, Mustika Sufiati, Mohamad Toha, Mohamad Toha |
---|---|
Format: | Article |
Language: | English |
Published: |
Asian Academy of Management (AAM)
2015
|
Subjects: | |
Online Access: | http://eprints.usm.my/36630/1/Art_1_%281%29_%281-25%29.pdf http://eprints.usm.my/36630/ http://web.usm.my/aamj/20012015/Art%201%20(1)%20(1-25).pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Detecting buyer's role effects to achieve collaborative business relationships in the agriculture business, using electroencephalogram (EEG)
by: Aprilianty, Fitri, et al.
Published: (2018) -
Sustainable Business Model Components For The Islamic Banking
Industry
by: Mohammad, Norbihan
Published: (2022) -
Business ethics and marketing issues from Islamic perspective
by: Mhd. Sarif, Suhaimi, et al.
Published: (2011) -
The Influence of Market Orientation on the Performance of Students' Owned Business in Universiti Utara Malaysia
by: Nuur Atikah, Ghazali
Published: (2010) -
The Relationship Between Islamic Work Ethics and Organizational Commitment
by: Al Kilani, Haytham S. D.
Published: (2010)