The Role Of Interpersonal And Firm Factors In International Business Relationships

Managers have long known intuitively that relationships are important to business. In certain cultures, such as in the East, the emphasis on relationships may typically be more explicit, but a good salesperson knows that building trust and commitment with buyers are essential for long-term succes...

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Bibliographic Details
Main Author: Ahmed, Farid
Format: Article
Published: Asian Academy of Management (AAM) 2010
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