Challenges To Toyota Caused By Recall Problems, Social Networks And Digitisation
The recent recall problems that shook Toyota raised questions about the company's openness with the public. Media attention and the intervention by governments in Toyota's largest markets in North America, Europe, China, and Japan kept Toyota's management in the spotlight. The cris...
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Main Author: | Rajasekera, Jay |
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Format: | Article |
Language: | English |
Published: |
Asian Academy of Management (AAM)
2013
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Subjects: | |
Online Access: | http://eprints.usm.my/36586/1/AAMJ180201.pdf http://eprints.usm.my/36586/ http://web.usm.my/aamj/18012013/AAMJ180201.pdf |
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