Intention To Purchase Via The Internet: A Comparison Of Two Theoretical Models
This study compares two models for predicting intention to purchase via the Internet. The behavioral intention to purchase via the Internet was examined as a function of attitude towards purchase, perceived usefulness, and perceived ease of use Technology Acceptance Model (TAM), or attitude towar...
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Main Authors: | J. Ma'ruf, Jasman, Mohamad, Osman, T. Ramayah, T. Ramayah |
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Format: | Article |
Language: | English |
Published: |
Asian Academy of Management (AAM)
2005
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Subjects: | |
Online Access: | http://eprints.usm.my/35842/1/AAMJ_10-1-5.pdf http://eprints.usm.my/35842/ http://web.usm.my/aamj/10.1.2005/AAMJ%2010-1-5.pdf |
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