The Influence Of Web Gratification And Irritation On Online Purchase In Apparel Industry

Increasing internet activity and its number of users have strengthened the potency of uses and gratification. The concept of online purchase led the current research to finding that the conceptualisation of online shopping encompasses various aspects of consumer behaviour relating to the action o...

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主要作者: Ashar, Siti Masitah
格式: Thesis
语言:English
出版: 2019
主题:
在线阅读:http://eprints.usm.my/49762/1/THESIS%20OF%20SITI%20MASITAH%20cut.pdf
http://eprints.usm.my/49762/
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