Developing Destination Brand Identity: Towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity

• Main Authors: Musa, Norfardilawati, Md Noor, Shuhaida, Mohamad, Wardah
• Format: Conference or Workshop Item
• Language: English
• Published: 2013
• Subjects: TH1-9745 Building construction
• Online Access: http://eprints.usm.my/34988/1/HBP21.pdf; http://eprints.usm.my/34988/

This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there...