Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia

• Main Author: Low, Chee Kong
• Format: Thesis
• Language: English
• Published: 2006
• Subjects: HD28-70 Management. Industrial Management
• Online Access: http://eprints.usm.my/29246/1/Application_of_control_mechanisms_on_marketing_decisions_in_multinational_company_marketing_units.pdf; http://eprints.usm.my/29246/

Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms.