Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia
Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms.
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2006
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| Online Access: | http://eprints.usm.my/29246/1/Application_of_control_mechanisms_on_marketing_decisions_in_multinational_company_marketing_units.pdf http://eprints.usm.my/29246/ |
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| Summary: | Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan.
Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms. |
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