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Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang

Tujuan kajian ini adalah untuk menentukan kesan faktor persepsi pengguna seperti kesedaran tentang harga, persepsi variasi kualiti, perepsi mengenai pembungkusan dan kongruiti konsep kendiri sebagai pembolehubah luaran terhadap sikap terhadap jenama runcit. The purpose of this research i...

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Main Author: Baheshti, Saghi Koorang
Format: Thesis
Language:English
Published: 2009
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25506/1/RETAIL_BRAND_STUDY_OF_THE_FACTORS_AFFECT_ON_CUSTOMERS.pdf
http://eprints.usm.my/25506/
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spelling my.usm.eprints.25506 http://eprints.usm.my/25506/ Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang Baheshti, Saghi Koorang HF5001-6182 Business Tujuan kajian ini adalah untuk menentukan kesan faktor persepsi pengguna seperti kesedaran tentang harga, persepsi variasi kualiti, perepsi mengenai pembungkusan dan kongruiti konsep kendiri sebagai pembolehubah luaran terhadap sikap terhadap jenama runcit. The purpose of this research is to determine the impacts of consumers’ perceptual factors like price consciousness, perceived quality variation, packaging perception and self-concept congruity as external variables on retail brand attitude 2009 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25506/1/RETAIL_BRAND_STUDY_OF_THE_FACTORS_AFFECT_ON_CUSTOMERS.pdf Baheshti, Saghi Koorang (2009) Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang. Masters thesis, USM.
institution Universiti Sains Malaysia
building Hamzah Sendut Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sains Malaysia
content_source USM Institutional Repository
url_provider http://eprints.usm.my/
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Baheshti, Saghi Koorang
Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
description Tujuan kajian ini adalah untuk menentukan kesan faktor persepsi pengguna seperti kesedaran tentang harga, persepsi variasi kualiti, perepsi mengenai pembungkusan dan kongruiti konsep kendiri sebagai pembolehubah luaran terhadap sikap terhadap jenama runcit. The purpose of this research is to determine the impacts of consumers’ perceptual factors like price consciousness, perceived quality variation, packaging perception and self-concept congruity as external variables on retail brand attitude
format Thesis
author Baheshti, Saghi Koorang
author_facet Baheshti, Saghi Koorang
author_sort Baheshti, Saghi Koorang
title Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
title_short Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
title_full Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
title_fullStr Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
title_full_unstemmed Retail Brand Study Of The Factors Affect On Customer’s Attitude And Purcahase Intention: The Case Of Customers In Penang
title_sort retail brand study of the factors affect on customer’s attitude and purcahase intention: the case of customers in penang
publishDate 2009
url http://eprints.usm.my/25506/1/RETAIL_BRAND_STUDY_OF_THE_FACTORS_AFFECT_ON_CUSTOMERS.pdf
http://eprints.usm.my/25506/
_version_ 1643705867551375360
score 13.15806

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