Customers' Preferences Toward Shariah Compliant Services In Banks Among Academicians And Non-Academicians In Higher Education Institutions (HEIs) In Pahang
The purpose of this paper is to examine the main factors that influence customers to deal with Shariah compliant services particularly in a dual banking environment in Pahang. This study presents primary data collected by self-administered questionnaires involving a sample of 240 academician and non...
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Main Authors: | Rashidi Abbas, Mohd Rizuan Abd Kadir |
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Format: | Article |
Language: | English |
Published: |
Universiti Sains Islam Malaysia
2015
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Online Access: | http://ddms.usim.edu.my/handle/123456789/9064 |
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