Customers' Preferences Toward Shariah Compliant Services In Banks Among Academicians And Non-Academicians In Higher Education Institutions (HEIs) In Pahang

• Main Authors: Rashidi Abbas, Mohd Rizuan Abd Kadir
• Format: Article
• Language: English
• Published: Universiti Sains Islam Malaysia 2015
• Subjects: Shariah service selection criteria; Islamic bank; Shariah compliant services
• Online Access: http://ddms.usim.edu.my/handle/123456789/9064

The purpose of this paper is to examine the main factors that influence customers to deal with Shariah compliant services particularly in a dual banking environment in Pahang. This study presents primary data collected by self-administered questionnaires involving a sample of 240 academician and non...