Customer Switcising Behavior In Retail Banking Services: A Case Study In Klang Valley
This research aims to explore the determinants of customer switching behavior and switching barriers in retail banking services. Therefore, the research was divided into two study, Study I: Switching Determinants and Study II: Switching Barriers. The study used self-administered survey for data c...
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| Main Authors: | , |
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| Format: | Research Report |
| Language: | English |
| Published: |
Kolej Universiti Islam Malaysia
2015
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| Online Access: | http://ddms.usim.edu.my/handle/123456789/7854 |
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