Store Image and Brand Attitude on Retail Service Quality and Customer-Based Brand Equity among Petrol Stations in Klang Valley, Malaysia
This thesis examines the relationship between retail service quality and customer-based brand equity. For this reason, it explores the role of store image, chain store image and brand attitude in forming customer-based brand equity of petrol stations in Klang Valley, Malaysia. A pilot study on thirt...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Online Access: | http://ur.aeu.edu.my/1222/1/Namsuvayam%20A.%20Murugian.pdf http://ur.aeu.edu.my/1222/2/Namsuvayam%20A.%20Murugian-1-24.pdf http://ur.aeu.edu.my/1222/ https://online.fliphtml5.com/sppgg/tqow/?1729843295606 |
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