Brand Awareness Among Consumers In Malaysia: A Study On Halal Branding

• Main Authors: Mohammad Noorizzuddin Bin Nooh, Norhaziah Binti Nawai, Nuradli Ridzwan Shah Bin Mohd Dali, Hartini Binti Mohammad
• Format: Research Report
• Language: English
• Published: Universiti Sains Islam Malaysia 2015
• Online Access: http://ddms.usim.edu.my/handle/123456789/7851

Since Malaysia is heading towards being a global Halal hub, this research is very crucial to give ideas on the receptions of Muslim consumers towards Halal branding. The objectives of the research are to measure the awareness of consumers towards Halal products particularly in the food product li...