Brand Management In Muslims' Small And Medium Industries In Malaysia: A Study On Food Sector
Branding is an important process that can determine the marketability of the products or services as well as the profitability of the organizations involved especially when becoming a global Halal hub has been the main agenda of our country. The objectives of the research are to identify the fall...
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| Main Authors: | , |
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| Format: | Research Report |
| Language: | English |
| Published: |
Kolej Universiti Islam Malaysia
2015
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| Online Access: | http://ddms.usim.edu.my/handle/123456789/7852 |
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