Consumers’ willingness to pay for basic goods and services before and during pandemic Covid-19 in Malaysia

• Main Authors: Md Jusoh, Zuroni, Zainudin, Norzalina, Paim, Laily, Ahmat, Nizam
• Format: Article
• Published: Human Resource Management Academic Research Society 2021
• Online Access: http://psasir.upm.edu.my/id/eprint/96520/; https://hrmars.com/index.php/IJARBSS/article/view/11648/Consumers-Willingness-to-Pay-for-Basic-Goods-and-Services-Before-and-During-Pandemic-Covid-19-in-Malaysia

In the early of 2020, Malaysia had been affected by the outbreak of Coronavirus Disease 2019 (COVID-19). With regards to what people are buying, Malaysians reported that they spend more on items with longer shelf life than they would usually do. The aim of this study to analyse the consumers’ willin...