Willingness to Pay for Environmental Goods in East Malaysia

• Main Authors: Audrey, Liwan, Dezriana, Victer, Corrado, Riccardo, Nur Zaimah, Ubaidillah, Yau, Josephine Tan Hwang, Rosita, Hamdan
• Format: Article
• Language: English
• Published: KWP 2020
• Subjects: HB Economic Theory; HG Finance
• Online Access: http://ir.unimas.my/id/eprint/33297/1/Willingness%20to%20Pay%20for%20Environmental%20Goods%20in%20East%20Malaysia_PDF.pdf; http://ir.unimas.my/id/eprint/33297/

This research has been conducted to investigate consumers’ willingness to pay for environmental goods in East Malaysia, and specifically in Sabah and Sarawak. The data were collected from 250 respondents. The respondents’ environmental awareness has been linked to their perceived behavioural control...