Perceived performance of wood furniture small medium enterprises on innovative marketing strategies in Nigeria

• Main Authors: Adamu, Umar Garba, Hussin, Siti Rahayu, Ismail, Noor Azlin
• Format: Article
• Language: English
• Published: ARBN Asia 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/87104/1/Perceived%20performance%20of%20wood%20furniture%20small%20medium%20enterprises.pdf; http://psasir.upm.edu.my/id/eprint/87104/; http://abrn.asia/ojs/index.php/jpcbr/article/view/68

Lack of innovative marketing strategy is one of the most common issues faced by small and medium-sized companies. Marketing strategy, tools, and tactics have been identified to be among the vulnerabilities of small and medium-sized businesses around the world. The study was conducted by introducing...