Perceived performance of wood furniture small medium enterprises on innovative marketing strategies in Nigeria
Lack of innovative marketing strategy is one of the most common issues faced by small and medium-sized companies. Marketing strategy, tools, and tactics have been identified to be among the vulnerabilities of small and medium-sized businesses around the world. The study was conducted by introducing...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ARBN Asia
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/87104/1/Perceived%20performance%20of%20wood%20furniture%20small%20medium%20enterprises.pdf http://psasir.upm.edu.my/id/eprint/87104/ http://abrn.asia/ojs/index.php/jpcbr/article/view/68 |
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