Factors influencing sustained competitive advantage among telecommunication firms in Malaysia

• Main Author: Muthu, Devandran
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Telecommunication - Malaysia - Case studies; Strategic planning; Competition
• Online Access: http://psasir.upm.edu.my/id/eprint/83300/1/FEP%202019%2034%20ir.pdf; http://psasir.upm.edu.my/id/eprint/83300/

With the emergence of the digital economy and shorter product/service life cycles, advanced knowledge in the field of sustained competitive advantage has become critical. This study expands the knowledge by integrating broad based theories for empirical testing. Four theories, namely, the Resource-B...