Preference learning for eco-friendly hotels recommendation: a multi-criteria collaborative filtering approach

• Main Authors: Nilashi, Mehrbakhsh, Ahani, Ali, Esfahani, Mohammad Dalvi, Yadegaridehkordi, Elaheh, Samad, Sarminah, Ibrahim, Othman, Mohd Sharef, Nurfadhlina, Akbari, Elnaz
• Format: Article
• Language: English
• Published: Elsevier Ltd 2019
• Online Access: http://psasir.upm.edu.my/id/eprint/81801/1/Preference%20learning%20for%20eco-friendly%20hotels.pdf; http://psasir.upm.edu.my/id/eprint/81801/; https://reader.elsevier.com/reader/sd/pii/S0959652619300125?token=0A4DE1A46E89F3A770B1A2036ACEE6F9B5267DC58818A8FCA246BCDD14BB1EC8C07F1EAFC6608A713F536A603352DA97&originRegion=eu-west-1&originCreation=20220919085018

The crucial role of customers' positive experience and their subsequent word-of-mouth have been highlighted by both scholars and practitioners for all industry sectors. In response to an increasing concern of environmental sustainability and sensitivity of consumers for deteriorating environm...