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The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector

Most previous research in the domain of relationship marketing has focused on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a retai...

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書誌詳細
第一著者:	Che Wel, Che Aniza
フォーマット:	学位論文
言語:	English English
出版事項:	2001
主題:	Banks and banking Relationship marketing
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/8153/1/GSM_2001_9__.pdf http://psasir.upm.edu.my/id/eprint/8153/
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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