The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector

• Main Author: Che Wel, Che Aniza
• Format: Thesis
• Language: English; English
• Published: 2001
• Subjects: Banks and banking; Relationship marketing
• Online Access: http://psasir.upm.edu.my/id/eprint/8153/1/GSM_2001_9__.pdf; http://psasir.upm.edu.my/id/eprint/8153/

Most previous research in the domain of relationship marketing has focused on the antecedents of loyalty and commitment in the industrial market, distribution channel or consumer goods. This study however, models the antecedents of consumer's relationship commitment in the context of a retai...