Catching customer's attention on BIMB: a study on marketing aspects / Muhammad Shakir Ismail

Currently, most people know about the current account, time deposit account but not aware about the modaraba, musharaqa, etc. Some people only have accounts in BIMB just for depositing and withdrawing purposes (wadiah & qardh al - hassan), but they don't know about other products provided....

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Bibliographic Details
Main Author: Ismail, Muhammad Shakir
Format: Student Project
Language:English
Published: 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/88856/2/88856.pdf
https://ir.uitm.edu.my/id/eprint/88856/
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