Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach

Purpose This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findin...

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Bibliographic Details
Main Authors: Marmaya, N. H., Zakaria, Z. A., Mohd Desa, Mohd Nasir
Format: Article
Published: Emerald Publishing 2019
Online Access:http://psasir.upm.edu.my/id/eprint/79973/
https://www.emerald.com/insight/content/doi/10.1108/JIMA-08-2018-0136/full/html
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