Franchisee characteristics that influence franchise business success: an analysis of focus group findings
The franchise business is getting popularity day by day. However there is significant lacuna in understanding the crucial determinants of franchisee characteristics that influence franchise business success especially in Malaysia. Hence this study tries to identify the important factors affectin...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Blue Eyes Intelligence Engineering & Sciences Publication
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/79950/ https://www.ijeat.org/portfolio-item/E11430585C19/ |
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