Franchisee characteristics that influence franchise business success: an analysis of focus group findings
The franchise business is getting popularity day by day. However there is significant lacuna in understanding the crucial determinants of franchisee characteristics that influence franchise business success especially in Malaysia. Hence this study tries to identify the important factors affectin...
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Main Authors: | , |
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Format: | Article |
Published: |
Blue Eyes Intelligence Engineering & Sciences Publication
2019
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Online Access: | http://psasir.upm.edu.my/id/eprint/79950/ https://www.ijeat.org/portfolio-item/E11430585C19/ |
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Summary: | The franchise business is getting popularity
day by day. However there is significant lacuna in understanding
the crucial determinants of franchisee characteristics that
influence franchise business success especially in Malaysia.
Hence this study tries to identify the important factors affecting
franchisee characteristics that influence the success of franchise
business. An extensive focus group interview conducted to collect
the data by a structured questionnaire. This research summarizes
the findings of a focus group discussion, which evaluate and
identify the franchisee characteristics. All focus group
participants agreed and had ranked the characteristics, which
had given direct impact towards determining the best criteria for
the sales performance and franchisee success. Entrepreneurial
capacity, professional experience, financial capacity and
motivation has been ranked as an important characteristics in
running franchise business. Result from this study is expected to
contribute and to add on to the body of literature on the above
subject matter and it can be adopted by the franchisors in
determining the best candidate for the franchise business. The
authors contend that this research would significantly provide a
practical framework for franchisors in the selection process of
franchisees. |
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