Brand perceptions among school children

• Main Authors: Wan Rashid, Wan Edura, Omar, Azura, Jusoff, Kamaruzaman
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2008
• Online Access: http://psasir.upm.edu.my/id/eprint/7600/1/7600.pdf; http://psasir.upm.edu.my/id/eprint/7600/; http://ccsenet.org/journal/index.php/ass/article/view/1388

This paper aims to explore the perception of children towards brand consciousness by using drawings and open-ended questions. A total of 20 primary school were requested to draw what they think about two statements given related to a person with branded materials and a person without branded materia...