Islamic branding: the understanding and perception
There is such confusion and improper use of the term of Islamic branding and until now there seems to be no clear understanding of what the term Islamic branding means. Therefore to avoid such confusion the term Islamic branding was analyzed by several scholars and this study aims to identify Musli...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/39330/1/islamic_branding_Yuslina_and_Wan_Jamaliah.pdf http://irep.iium.edu.my/39330/ http://www.journals.elsevier.com/procedia-social-and-behavioral-sciences/ |
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