Eco-Labeling Perspectives amongst Malaysian Consumers

This study explores the Malaysian consumers trust of an eco-label and the influence it has in their choice for the corresponding environment friendly product. Taking into consideration the infancy stage of the Malaysia green marketing initiative, traditional approach to evaluating local consumer rec...

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Bibliographic Details
Main Authors: Nik Abdul Rashid, Nik Ramli, Jusoff, Kamaruzaman, Mohamed Kassim, Kamsol
Format: Article
Language:English
English
Published: 2009
Online Access:http://psasir.upm.edu.my/id/eprint/7366/1/Eco-Labeling%20Perspectives%20amongst%20Malaysian%20Consumers.pdf
http://psasir.upm.edu.my/id/eprint/7366/
http://cscanada.net/index.php/css/article/view/179
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