Where to eat: exploring silver consumer restaurant dining choice in Malaysia

Eating out among older adults are becoming the norm due to its convenience and potential for social interaction. Malaysia is expected to become an aged nation whereby 14% or more of its population will be 65 years and older by 2050. Very little is known about restaurant preferences and patronage beh...

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Main Authors: Abu Bakar, Ainul Zakiah, Ganesan, Lalitha, Othman, Mohhidin, Haron, Sharifah Azizah, Che Ishak, Farah Adibah
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2020
Online Access:http://psasir.upm.edu.my/id/eprint/73277/1/EAT.pdf
http://psasir.upm.edu.my/id/eprint/73277/
http://www.pertanika.upm.edu.my/pjssh/browse/regular-issue?article=JSSH-5432-2019
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spelling my.upm.eprints.732772021-08-17T23:38:30Z http://psasir.upm.edu.my/id/eprint/73277/ Where to eat: exploring silver consumer restaurant dining choice in Malaysia Abu Bakar, Ainul Zakiah Ganesan, Lalitha Othman, Mohhidin Haron, Sharifah Azizah Che Ishak, Farah Adibah Eating out among older adults are becoming the norm due to its convenience and potential for social interaction. Malaysia is expected to become an aged nation whereby 14% or more of its population will be 65 years and older by 2050. Very little is known about restaurant preferences and patronage behaviours of older adults in Malaysia even though there had been numerous researches done involving this population. It is important to acknowledge this age group not just because they are living longer; but also, because they are getting bigger in size and economic power. The purpose of this study is to determine the factors influencing Malaysian older or silver consumers’ restaurant dining choices. Semistructured in-depth interviews were done with Malaysian older people ages 55 and above. The interviews were recorded, transcribed and analysed. Atlas.ti software (version 7) was used to complement researchers’ analyses of interview transcripts and develop a visual representation of qualitative data. Major thematic categories identified by older consumers in this study included food, service, and location. Data are visually mapped and relationships between different themes are presented. This study will be beneficial in providing more insights to restaurateurs in Malaysia to better meet silver consumer needs. Universiti Putra Malaysia Press 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/73277/1/EAT.pdf Abu Bakar, Ainul Zakiah and Ganesan, Lalitha and Othman, Mohhidin and Haron, Sharifah Azizah and Che Ishak, Farah Adibah (2020) Where to eat: exploring silver consumer restaurant dining choice in Malaysia. Pertanika Journal of Social Science and Humanities, 28 (4). pp. 3297-3317. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/pjssh/browse/regular-issue?article=JSSH-5432-2019 10.47836/pjssh.28.4.44
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Eating out among older adults are becoming the norm due to its convenience and potential for social interaction. Malaysia is expected to become an aged nation whereby 14% or more of its population will be 65 years and older by 2050. Very little is known about restaurant preferences and patronage behaviours of older adults in Malaysia even though there had been numerous researches done involving this population. It is important to acknowledge this age group not just because they are living longer; but also, because they are getting bigger in size and economic power. The purpose of this study is to determine the factors influencing Malaysian older or silver consumers’ restaurant dining choices. Semistructured in-depth interviews were done with Malaysian older people ages 55 and above. The interviews were recorded, transcribed and analysed. Atlas.ti software (version 7) was used to complement researchers’ analyses of interview transcripts and develop a visual representation of qualitative data. Major thematic categories identified by older consumers in this study included food, service, and location. Data are visually mapped and relationships between different themes are presented. This study will be beneficial in providing more insights to restaurateurs in Malaysia to better meet silver consumer needs.
format Article
author Abu Bakar, Ainul Zakiah
Ganesan, Lalitha
Othman, Mohhidin
Haron, Sharifah Azizah
Che Ishak, Farah Adibah
spellingShingle Abu Bakar, Ainul Zakiah
Ganesan, Lalitha
Othman, Mohhidin
Haron, Sharifah Azizah
Che Ishak, Farah Adibah
Where to eat: exploring silver consumer restaurant dining choice in Malaysia
author_facet Abu Bakar, Ainul Zakiah
Ganesan, Lalitha
Othman, Mohhidin
Haron, Sharifah Azizah
Che Ishak, Farah Adibah
author_sort Abu Bakar, Ainul Zakiah
title Where to eat: exploring silver consumer restaurant dining choice in Malaysia
title_short Where to eat: exploring silver consumer restaurant dining choice in Malaysia
title_full Where to eat: exploring silver consumer restaurant dining choice in Malaysia
title_fullStr Where to eat: exploring silver consumer restaurant dining choice in Malaysia
title_full_unstemmed Where to eat: exploring silver consumer restaurant dining choice in Malaysia
title_sort where to eat: exploring silver consumer restaurant dining choice in malaysia
publisher Universiti Putra Malaysia Press
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/73277/1/EAT.pdf
http://psasir.upm.edu.my/id/eprint/73277/
http://www.pertanika.upm.edu.my/pjssh/browse/regular-issue?article=JSSH-5432-2019
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score 13.154949