Factors influencing consumer’s choice of dining out
This research attempts to deepen understanding about consumer decision-making when selecting a restaurant to dine out, what factor(s) most important, and how selection factors differ across different characteristics of socio-demographics. Although the method used in this study is descriptive, the re...
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| Format: | Undergraduate Final Project Report |
| Published: |
2012
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| Online Access: | http://discol.umk.edu.my/id/eprint/5394/ |
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