Influence of marketing mix and physical environment on guest emotion in Malaysian hotels

• Main Author: Sanib, Noor Izza Rozian
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Hospitality industry - Malaysia; Consumer behavior; Marketing - Management
• Online Access: http://psasir.upm.edu.my/id/eprint/70214/1/FEP%202014%2029%20-%20IR.pdf; http://psasir.upm.edu.my/id/eprint/70214/

Several studies have been conducted on the relationship between key antecedents and guest emotion in the service industry. However, the study of the relationship of guest emotion and its key antecedents in the context of the hospitality industry are still limited. Hence, the study purposed to examin...