Antecedents and outcomes of destination image of Malaysia

• Main Authors: Kani, Yusuf, Abdul Aziz, Yuhanis, Sambasivan, Murali, Bojei, Jamil
• Format: Article
• Language: English
• Published: Elsevier 2017
• Online Access: http://psasir.upm.edu.my/id/eprint/60870/1/Antecedents%20and%20outcomes%20of%20destination%20image%20of%20Malaysia.pdf; http://psasir.upm.edu.my/id/eprint/60870/; https://reader.elsevier.com/reader/sd/pii/S1447677017300025?token=8083BDB540B2AC37ABBECF53F797D76E1B1750B13DA1D77038D2A92B1A7986DBA10B48329C14EDF526B13FFCD896DF68

The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. This...