The effect of sociocultural identities on study destination choice

• Main Authors: Hendriana, Evelyn, Awang, Khairil Wahidin, Raja Yusof, Raja Nerina, Bojei, Jamil
• Format: Article
• Language: English
• Published: Universiti Putra Malaysia Press 2020
• Online Access: http://psasir.upm.edu.my/id/eprint/44850/1/38%20JSSH%28S%29-1178-2019.pdf; http://psasir.upm.edu.my/id/eprint/44850/; http://www.pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2028%20(2)%20Jun.%202020/38%20JSSH(S)-1178-2019.pdf

There are very few studies that consider the relationship between sociocultural identities and tourists’ destination choices, in which almost none focusing on the education tourism context. The objective of this research was to examine the effect of national identity, consumer cosmopolitanism and co...