Green marketing and its implications on consumers and businesses in Malaysia - an empirical study

• Main Authors: Ahmed, M. I., Kamalanabhan, T. J., Chih, Gerald P. L.
• Format: Article
• Language: English
• Published: Kamla-Raj Enterprises 2001
• Online Access: http://psasir.upm.edu.my/id/eprint/60416/1/Green%20marketing%20and%20its%20implications%20on%20consumers%20and%20businesses%20in%20Malaysia%20-%20an%20empirical%20study.pdf; http://psasir.upm.edu.my/id/eprint/60416/; https://www.tandfonline.com/doi/abs/10.1080/09709274.2001.11907611

Environmental issues are fast becoming important business issues in Malaysia. Many corporations are beginning to incorporate ‘green values’ into their marketing strategies. Malaysian consumers have been slow in responding to the environmental issues in the past but with increased per capita income a...