Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]

• Main Authors: Ahmad, Norsiah, Ghazali, Norfazlina, Abdullah, Mohamad Fariz, Nordin, Raslan, Mohd Nasir, Intan Najihah, Mohd Farid, Nur Amira
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2020
• Subjects: Environmental aspects. Green marketing; Market segmentation. Target marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/40694/1/40694.pdf; http://ir.uitm.edu.my/id/eprint/40694/; https://jibe.uitm.edu.my

Over the years, environmental concerns have been extensively discussed. Natural resources are increasingly being diminished for the unscrupulous benefits of business profitability, resulting in an inherent need for alternative solutions. Following this, an application of green marketing concept coul...