The empirical link between relationship marketing tools and consumer retention in retail marketing
This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store community, personalization and customization, and their relationship with customer retention. The relationship between customer service, loyalty/rewards programs, customization, pe...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/30830/1/The%20empirical%20link%20between%20relationship%20marketing%20tools%20and%20consumer%20retention%20in%20retail%20marketing.pdf http://psasir.upm.edu.my/id/eprint/30830/ |
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