Consumers’ perceptions of green marketing in the hotel industry

• Main Authors: Punitha, S., Abdul Aziz, Yuhanis, Abd Rahman, Azmawani
• Format: Article
• Language: English
• Published: Canadian Center of Science and Education 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/55370/1/Consumers%20Perceptions%20of%20Green%20Marketing%20in%20the%20Hotel%20Industry.pdf; http://psasir.upm.edu.my/id/eprint/55370/; http://www.ccsenet.org/journal/index.php/ass/article/view/42386

This paper attempts to explore the evolution of green marketing in the hotel industry. This study is guided by three research questions: (1) to explore the level of understanding of local and international tourists on green marketing; (2) to gather tourists’ points of view if marketers have failed o...