Purchase intention and consumption behaviour of guests towards four- and five-star green hotels in Malaysia
Inadequate information related to green purchase intention among hotel customers has become a key barrier for hoteliers in developing a sound marketing strategy. In the same vein, consumer’s intention to purchase is rarely translated to consumption behaviour and this remains poorly understood especi...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/70644/1/FEM%202017%2026%20-%20IR.pdf http://psasir.upm.edu.my/id/eprint/70644/ |
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