The perception of Malaysian consumers on the importance of halal logo in their purchasing decision

• Main Authors: Abdul, Mohani, Yahya, Mastora, Kamarulzaman, Siti Aiesya, Rahman, Mohammad Mizanur
• Format: Article
• Language: English
• Published: International Organization Of Scientific Research 2016
• Online Access: http://psasir.upm.edu.my/id/eprint/53054/1/The%20perception%20of%20Malaysian%20consumers%20on%20the%20importance%20of%20halal%20logo%20in%20their%20purchasing%20decision.pdf; http://psasir.upm.edu.my/id/eprint/53054/; http://www.iosrjournals.org

Often the perceptions of Muslim consumers are taken for granted by the Muslim producers and they assume the product will be acceptable among Muslims. Hence, this paper looks into the perception of Muslim consumers in Malaysia on how important has the presence of halal logo on the packaging of food a...