Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia

This study aimed to identify the pattern of consumption among casual dining restaurant customers in Klang Valley area, Malaysia. To achieve the objective, 800 questionnaires were distributed. Only 682 responses were accepted for further analysis. Data analysis was performed using Statistical Packag...

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Main Authors: Ahmad, Faridah, Ungku Zainal Abidin, Ungku Fatimah, Ghazali, Hazrina, Othman, Mohhidin
Format: Conference or Workshop Item
Language:English
Published: 2015
Online Access:http://psasir.upm.edu.my/id/eprint/39942/1/39942.pdf
http://psasir.upm.edu.my/id/eprint/39942/
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spelling my.upm.eprints.399422016-05-31T00:56:00Z http://psasir.upm.edu.my/id/eprint/39942/ Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia Ahmad, Faridah Ungku Zainal Abidin, Ungku Fatimah Ghazali, Hazrina Othman, Mohhidin This study aimed to identify the pattern of consumption among casual dining restaurant customers in Klang Valley area, Malaysia. To achieve the objective, 800 questionnaires were distributed. Only 682 responses were accepted for further analysis. Data analysis was performed using Statistical Package for Social Science (SPSS) version 21. The information of consumption at casual dining restaurant namely (1) frequency of visiting to casual dining restaurant, (2) source of information influenced restaurant selection, (3) reasons of dining out at casual dining restaurant, and (4) average of spending at casual dining restaurant are gathered through this study. The results obtained provide valuable information for practitioners in planning operations and formulate strategy based on consumption pattern in order to attract new customers, retain the existing customers and capture customer’s desire instead of only focusing on earning maximum profits. 2015 Conference or Workshop Item NonPeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/39942/1/39942.pdf Ahmad, Faridah and Ungku Zainal Abidin, Ungku Fatimah and Ghazali, Hazrina and Othman, Mohhidin (2015) Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia. In: 13th Asia Pacific Council on Hotel, Restaurant, and Institutional Education, 10-12 June 2015, Auckland, New Zealand. (pp. 310-315).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This study aimed to identify the pattern of consumption among casual dining restaurant customers in Klang Valley area, Malaysia. To achieve the objective, 800 questionnaires were distributed. Only 682 responses were accepted for further analysis. Data analysis was performed using Statistical Package for Social Science (SPSS) version 21. The information of consumption at casual dining restaurant namely (1) frequency of visiting to casual dining restaurant, (2) source of information influenced restaurant selection, (3) reasons of dining out at casual dining restaurant, and (4) average of spending at casual dining restaurant are gathered through this study. The results obtained provide valuable information for practitioners in planning operations and formulate strategy based on consumption pattern in order to attract new customers, retain the existing customers and capture customer’s desire instead of only focusing on earning maximum profits.
format Conference or Workshop Item
author Ahmad, Faridah
Ungku Zainal Abidin, Ungku Fatimah
Ghazali, Hazrina
Othman, Mohhidin
spellingShingle Ahmad, Faridah
Ungku Zainal Abidin, Ungku Fatimah
Ghazali, Hazrina
Othman, Mohhidin
Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia
author_facet Ahmad, Faridah
Ungku Zainal Abidin, Ungku Fatimah
Ghazali, Hazrina
Othman, Mohhidin
author_sort Ahmad, Faridah
title Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia
title_short Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia
title_full Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia
title_fullStr Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia
title_full_unstemmed Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia
title_sort dining at casual-typed restaurant: descriptive findings from klang valley, malaysia
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/39942/1/39942.pdf
http://psasir.upm.edu.my/id/eprint/39942/
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score 13.154949