Structural equation modeling of consumer purchase intention toward synthetic functional foods

• Main Authors: Rezai, Golnaz, Phuah, Kit Teng, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
• Format: Article
• Published: Routledge 2014
• Online Access: http://psasir.upm.edu.my/id/eprint/35494/; http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.921868

Functional foods are gaining greater popularity around the world. They are not just a new category of food products marketed for their health benefits, but their competitive market has made consumers become more favorable toward firms that are involved in this industry. The public is increasingly co...